Created to support Chicago’s bid for the 2016 Olympics, this bold
and graceful series celebrates the diversity of athletic accomplishment. Posters formed the basis of a comprehensive branding program, used by the high-profile “Citizens
For 2016” committee, that included identity design, website, direct mail and other communication tools to raise awareness and funds.
The whimsical logo, upper left, combines design elements of the City of Chicago flag, classical Greek columns, and a dash of contemporary “buzz.”